A website that pays for itself from day one — and an operating layer ready the moment you're coordinating instead of installing.
Prepared by
[Your name]
For
[Client Company]
Phases
I & II
Read time
7 minutes
Scroll
·Before we begin — what I already know
I looked you up. This isn't a template.
Ten minutes on Companies House told me enough to shape this proposal around HiLooks specifically, not a generic "heating installer." If I've got anything wrong below, tell me — that in itself tells me how to write the site.
Registered name
HI LOOKS LTD · Companies House 14519891
Registered office
Clayworks, Apt 510 Leonard Coates Way · Stoke-on-Trent · ST1 4EW
Incorporated
2 December 2022 · filed dormant 2023 + 2024 · relaunch March 2026
The team
Three directors, one founder · appointed together 12 March 2026 — a deliberate team build, not an accident
SIC codes on file
Domestic build · Electrical · Plumbing / heating · Other installation · dead centre of the retrofit / ECO4 / heat-pump lane
What this tells me
Fresh trading. Three founders. Real trades. · the proposal is written for this version — building now, not the dormant one
Three names, three SIC codes, one fresh-trading year ahead. The rest of this document is built around that, not pasted from a template I sent to someone else last week.
IWhat we both know is true
Four bottlenecks that show up the week you take on a team.
Honest read of where you're heading, not where you are. The problems that arrive the day you stop being the one holding the drill.
01
Quotes go cold by evening.
Enquiry comes in at 10am. You're on the tools. By the time you write the quote that night, the homeowner's already three quotes deep with whoever replied first. Same-day converts. Same-evening doesn't. Same-week never.
02
Paperwork loses you grants.
PAS 2035 evidence packs. TrustMark lodgements. The photo nobody took on the day. Funder calls them missing → grant clawed back. The margin walks out the door six months after the job's done.
03
WhatsApp breaks at three installers.
Today it's you in WhatsApp — just about workable. Next year it's three installers with their own group chats, photos lost in the scroll, sign-offs impossible to find, no audit trail when a funder asks. The system that worked for one doesn't for three.
04
You can't scale what you can't see.
You'd take twice the volume tomorrow if you trusted the process to hold without you in every conversation. The cap isn't demand. It's what happens the week you let go.
IIThe plan
Two phases. The first earns trust. The second changes the business.
Most agencies dump everything on you in month one and disappear. We do the opposite — small, fast, real on day one. Big and patient when you're ready.
PHASE INOW
The foundation.
A custom website that captures every lead, makes you look the part you already are, and pays for itself within the first month. Live in ten working days.
Free build · £400 / month
PHASE IIWHEN READY
The system.
Contractor automation. Job pipeline. Compliance pack on autopilot. The thing that lets you double the volume without hiring an admin team or losing your weekends.
Scoped together · pricing on request
IIIPhase I — pick your tier
Free build. Three monthly tiers. Pick what fits.
Every tier includes the website build, hosting, domain, and a real human on the other end. The retainer is what scales — depth of work each month, response time, and how aggressively we push your growth.
I
Foundation
Look the part. Stop losing leads.
£400per month
Launch in10 working days
Always on24/7 watch
Built-inSEO · hosting · email
The build 9 items
Custom 5-page website — hand-coded, not a template, not Wix, not Squarespace
Mobile-first, tested on real iPhone + Android devices before launch
Branded with your logo, colours, real photos — no stock imagery
Hand-drawn SVG icons, not generic Font Awesome clipart
< 2-second load on 4G (tested, not claimed)
Accessibility pass — keyboard nav, screen-reader labels, AA contrast
Print-ready stylesheet for quotes / invoices
Three rounds of revisions before go-live
Live in 10 working days from brief sign-off
Domain & infrastructure 9 items
Domain registered in your company name (never mine)
Professional business email — you@yourcompany.co.uk + up to 5 team mailboxes
Spam filtering, SPF, DKIM, DMARC set up — email lands in inboxes, not bins
24/7 uptime monitoring, I get paged if the site drops
DDoS protection + WAF rules for the contact form
Staging URL for you to preview any change before it goes live
Lead capture 8 items
Hero form → instant SMS + email alert to you within 60 seconds
Eligibility prequalifier (postcode, tenure, EPC, measure) — cuts time-wasters before they call
WhatsApp click-to-chat button — deep-links to your number
Click-to-call on every page (mobile)
Enquiries saved to a spreadsheet you can open any time — never in my systems
Lead source tagged (Google / Facebook / referral) so you know what's working
Honeypot + rate limit to kill bot submissions
GDPR-compliant with cookie consent + privacy policy included
Trust signals 6 items
Trust badges — MCS / TrustMark / PAS 2035 when accredited; Companies House + insurance until then
Live Google Business Profile reviews feed, auto-refresh
Real install photo gallery — I'll sort through your WhatsApp photos and pick the best
Before/after comparison slider on installs
"As seen in local press" strip (when you're in it)
FAQ section answering every grant/eligibility question in plain English
SEO & discovery 7 items
Local keyword research for your service area — done before launch
Schema markup: LocalBusiness, Service, FAQ, Review — so Google understands you
Sitemap + robots.txt auto-submitted to Google & Bing
Page titles + meta descriptions hand-written for every page
Alt text on every image — accessibility + SEO at once
Open Graph tags for clean WhatsApp / Facebook link previews
Google Analytics 4 + Search Console installed + verified
Monthly maintenance 10 items
2 hours of content edits — text, prices, photos, new scheme launches
Security patches + dependency updates — kept a version ahead of exploits
Broken-link sweep — internal + external, fixed without asking
Page-speed audit — fixed anything slower than 2 seconds
Backup verification — I restore the last backup to staging every month
SSL + domain renewal handled silently, before they expire
Monthly traffic + leads report — sent by 5th of the month, no follow-up needed
48-hour response on weekdays for edit requests
Quarterly Google ranking check — what you rank for, who beats you, what to fix
Annual copy refresh — every page re-read, every claim still true
Always-on watch 6 items
Uptime monitor pinging the site every 60 seconds, 24/7
Lighthouse score checked weekly — if performance drops, I fix before you notice
Form submission test every night — if the lead alert stops working, I know before you do
Google Business Profile monitored — flagged if a bad review comes in
Ahrefs-grade backlink watch — tells me if someone's targeting you
Malware + blacklist scan weekly (Sucuri)
For: getting the foundations right. Everything you'd have to pay an agency retainer + IT contractor + SEO consultant for, folded into one monthly direct debit.
II
Growth
More leads. Local dominance.
£600per month
Rank foryour postcode
Reviewsgrow monthly
Conversiontuned to real data
Everything in Foundation, plus —
Local SEO & authority 8 items
Full local keyword research — quarterly refresh as grant schemes shift
Stripe or GoCardless deposit collection on the booking form
Calendly / Google Calendar for installer schedules
Email-to-lead — funnel every enquiry email into one place automatically
Support 5 items
Unlimited edits (fair use — typically 10+ hrs/mo)
Same-day response on weekdays
Direct WhatsApp to me — not a support queue
Priority on any emergency (broken form, site down, bad review)
Quarterly on-site visit offered — in person strategy session, travel included
For: the month you hire your first installer. Everything you'd pay an ops manager + marketing agency + IT consultant for, one direct debit.
Monthly rolling — no minimum, no lock-in, 30 days' written notice to pause or cancel. No exit fee. Domain stays in your name. Direct debit on the 1st via GoCardless. I earn the next month every month.
What I need from you (any tier)
The discovery brief filled in — it's Section VI below. 15 minutes, saves as you go.
Accreditation logos and certificate numbers (MCS, TrustMark, PAS, etc.).
5–10 photos of completed installsyour own — not stock
Written homeowner consent for any photos that show their property.GDPR matters; I'll send a template
One person with sign-off authoritydesign by committee kills timelines
Direct debit set up on the 1st of the month via GoCardless.
An honest first conversation about the team you're building — who's in, who's joining, and where the gaps are.
IVPhase II — the system
Built when the team is in place. Not a day before.
You don't need this yet. You'll need it the week your first two installers are working jobs you haven't personally been to.
A purpose-built operating layer that sits behind the website. Job comes in one end. Compliant install, paid installer, audit-ready evidence pack out the other. You watch one screen instead of fifteen group chats — at exactly the moment you stop being the one holding the drill.
01 · DISPATCH
Job in. Right installer out.
System checks eligibility, matches the job to the right installer by postcode, accreditation, and current load. Sends them the brief. They accept or pass — two minutes, not two days.
02 · ON-SITE
Mobile-first installer app.
The right checklist for the right measure. Photos auto-tagged with GPS and timestamp. Customer signs off on the device before they leave site. Everything captured the first time.
03 · EVIDENCE
The audit pack writes itself.
Every PAS 2035 / TrustMark requirement gathered while the job is fresh. The funder's evidence pack generates on completion. No more scrambling six weeks later for a missing photo.
04 · PAYMENT
Done means paid.
Job marked complete and signed off → installer paid on agreed terms automatically. The "did this get done?" conversation disappears. So does the chasing.
05 · SIGHT
One screen. Whole pipeline.
Every live job, every stage, every blocker. The installers who deliver, ranked by data. Bottlenecks visible before they cost you a grant.
06 · GROWTH
The lid comes off.
Take on the housing association contract you've been turning down. The local authority pilot. Two regions instead of one. The cap was never demand — it was coordination.
2×
volume without doubling admin or headcount
100%
audit-ready from day one — no clawbacks, no scrambling
0
weekends spent chasing photos, sign-offs, or your own team
Phase II pricing isn't on this page — and that's deliberate. We scope it together when the team is in place. It will be a real number for real software. It will not be £400.
VWhy me
A developer who turned up to do your first fix. Both halves of that matter.
i.
ICO registered.
You handle income data, benefits, vulnerability flags. That's sensitive personal data under GDPR. Most "web guys" don't know what that means or why it matters when the funder audits you. I do — it's why the registration exists.
ii.
I build the actual software.
The website is a foot in the door. Phase II is what I do for a living. You won't be passed to a partner agency, an offshore team, or "our developer" who never quite gets back to you.
iii.
I show up.
Same number. Same person. Same week. No account manager, no ticket queue, no "I'll need to check with the team." If something breaks at 9pm on a Sunday, you text me — and it gets sorted.
iv.
I understand the trade.
I've been on your sites. I know what first fix looks like, what good contractors look like, why TrustMark inspections feel like a tax. That context is the difference between software that helps and software you uninstall.
VIThe brief
Everything I need to start. 15 minutes.
Fill this in as you read. It saves automatically on your device — close the tab, come back later, pick up where you left off. When you're done, one tap sends it to me.